About Me
Marketing Terms

Our Marketing Blog

RB

Rich Bernich

Marketing Strategist & Advisor

Two decades at the intersection of brand, media, and revenue. I write for marketers who think like business leaders—and business leaders who understand the power of the brand.

LinkedIn X YouTube

The Weekly Brief

Strategy and perspective for senior marketers. Delivered every Tuesday.

The marketing flywheel
3 min read
What is a sales qualified lead?
Lead Generation · 1 min read
Why A/B split testing is so important?
Lead Generation · 2 min read
What are the top five things to remember when starting an online business
Small Business · 2 min read
What Are The 7 "C's" of Marketing?
Marketing · 3 min read

Browse Topics

AI

SEO

RichBernich.com

in 𝕏 ▶

Topics

Marketing
Marketing Strategy
Small Business
Branding
Social Media
Lead Generation

Latest

The best FREE email marketing tools for small businesses
From Campaigns to Customer Journeys: How CMOs Are Redefining Success Metrics
Brand in the Age of AI: Defending Pricing Power While Performance Channels Get More Expensive
How to Create KPIs for 2026: Turning Strategy Into Measurable Impact
The Power of Cross-Functional Collaboration Between Sales and Marketing

Connect

About Rich
LinkedIn
X
YouTube