Short Form Video… You Ought to Be in Video…

Short form video is a powerful tool that businesses can use to reach new customers, engage with existing customers, and promote their products or services. Videos can be used to tell stories, provide educational content, or simply entertain viewers.

Here are some tips for creating and promoting your business using short form video:

1. Choose the right platform. There are a number of different platforms that you can use to share your short form videos, including TikTok, Instagram Reels, YouTube Shorts, and Snapchat. Each platform has its own unique audience, so it’s important to choose the one that’s right for your business.
2. Keep your videos short and sweet. People are busy, so they don’t have time to watch long videos. Keep your videos to 60 seconds or less.
3. Use high-quality video and audio. Your videos should be well-produced and look professional. If you don’t have the equipment to create high-quality videos, there are a number of free and low-cost video editing tools available.
4. Be creative and engaging. Your videos should be creative and engaging. People are more likely to watch and share videos that are funny, informative, or entertaining.
5. Use hashtags and other social media tools. Hashtags are a great way to get your videos seen by more people. When you use relevant hashtags, your videos will show up in search results for those hashtags. You can also use other social media tools, such as Instagram Stories and TikTok’s Duet feature, to promote your videos.

Here are some free softwares for video editing and uploading:

• Kapwing is a free online video editor that allows you to create, edit, and share videos.
• Canva is a free graphic design platform that also has a video editing tool.
• iMovie is a free video editing software for Mac users.
• Windows Movie Maker is a free video editing software for Windows users.

By following these tips, you can create and promote short form videos that will help you reach new customers, engage with existing customers, and promote your business.

Additional tips:

• Use a call to action. Tell viewers what you want them to do after watching your video, such as visiting your website, signing up for your email list, or following you on social media.
• Track your results. Use analytics tools to track how many people are watching your videos and how they’re interacting with them. This information will help you improve your videos and get better results.

With a little effort, you can use short form video to promote your business and reach new customers.