Google Analytics 4… What you need to know.

Google Analytics 4 (GA4) is the latest version of Google’s popular analytics platform. It offers a number of new features and capabilities that are designed to help businesses better understand their customers and measure the success of their marketing campaigns.

Here are some of the key features of GA4:

• Cross-platform tracking: GA4 can track users across multiple devices and platforms, giving businesses a more complete view of their customer journey.
• Event-based data collection: GA4 collects data based on events, rather than sessions. This makes it easier to track user interactions with your website or app, even if they don’t complete a full session.
• Machine learning: GA4 uses machine learning to provide insights into your data that you might not be able to see on your own. For example, it can identify patterns in your data and predict future behavior.
• Privacy-focused design: GA4 is designed with privacy in mind. It uses a new data model that doesn’t rely on cookies or IP addresses, making it more difficult for third-party companies to track your users.

If you’re using the old version of Google Analytics (Universal Analytics), you’ll need to start using GA4 to take advantage of these new features. Google has announced that Universal Analytics will stop processing new data on July 1, 2023.

Here are some tips for getting started with GA4:

• Set up a GA4 property: You can set up a GA4 property in your Google Analytics account.
• Collect data: You’ll need to add the GA4 tracking code to your website or app to start collecting data.
• Explore the reports: GA4 offers a variety of reports that can help you understand your data.
• Use machine learning: GA4 uses machine learning to provide insights into your data.
• Stay up-to-date: Google is constantly adding new features to GA4. Make sure to check back regularly for updates.

GA4 is a powerful new tool that can help businesses better understand their customers and measure the success of their marketing campaigns. If you’re not using it yet, now is the time to start.