Using Google Local Services and Google My Business for your small business
Keep It Local… How to use and harness Google Local Services and Google My Business for your small business
In today’s digital age, it’s more important than ever for small businesses to have a strong online presence. One of the best ways to do this is to take advantage of Google Local Services and Google My Business.
Google Local Services is a paid advertising program that allows you to display your business information and reviews prominently in Google Search and Maps. When someone searches for a business like yours in your area, your ad can appear at the top of the results page, giving you a great opportunity to reach new customers.
Google My Business is a free tool that allows you to create a listing for your business on Google Search and Maps. This listing includes your business name, address, phone number, website, hours of operation, and photos. You can also use Google My Business to post updates, photos, and videos, and to respond to customer reviews.
Both Google Local Services and Google My Business are powerful tools that can help you reach more customers and grow your small business. Here are some tips for using them effectively:
- Complete your profiles completely and accurately. Make sure to include all of your contact information, hours of operation, and service offerings. You should also upload high-quality photos of your business and staff.
- Keep your profiles up-to-date. Make sure to update your information regularly, especially if your hours of operation change or you offer new services.
- Respond to customer reviews. When customers leave reviews for your business, be sure to respond promptly and thoughtfully. This shows potential customers that you care about their feedback and that you’re committed to providing a great customer experience.
- Promote your listings. Share your Google Local Services and Google My Business listings on your website, social media, and in any other marketing materials.
By following these tips, you can use Google Local Services and Google My Business to reach more customers and grow your small business.
